strictlysupreme Chapter 583 Adjustment
Chapter 583 Adjustment
Chapter 583 Adjustment
After taking a bite of the strawberry pudding, the little girl said with sparkling eyes, "This is so delicious! It would be even better if it were a little more sour."
One little boy exclaimed, "I like desserts with lots of fruit, but there's too little fruit in this one!"
Gu Suiwan meticulously recorded the children's opinions, like an explorer digging for treasure, every piece of information was precious gold.
The research in the south presented a completely different picture.
Southern cities are like giant steamers, the sweltering and humid air making it hard to breathe.
But this did not stop Shen Jiaxu and his group.
In a park near a franchise store in the south.
Shady trees and fragrant flowers.
They set up a dessert tasting area here, with comfortable tables and chairs around it, so people can relax after enjoying desserts.
After tasting a mango mille-feuille, the young lady elegantly wiped her mouth with a tissue and said, "This tastes pretty good, but in the South, desserts are best served a little lighter. This one feels a bit too heavy."
The old man sat in his chair and said slowly, "Your desserts look nice, but they're not refined enough. We Southerners are particular about the finer things in life."
As Shen Jiaxu listened, he quickly took notes in his notebook.
"It seems there's a real difference in taste between the South and the North. We need to adjust our product strategy accordingly," Shen Jiaxu said to Gu Suiwan after returning to headquarters.
Gu Suiwan nodded: "Yes, we need to modify our strategy."
They held an emergency meeting.
A tense atmosphere filled the conference room, with lights shining on the huge conference table.
The store managers and chefs of the franchise stores all gathered together, and everyone's expressions were solemn.
Gu Suiwan stood at the front of the conference table and began to speak: "After conducting market research over this period of time, we have found that consumers in different cities have very different tastes and consumption habits."
In the north, consumers prefer desserts that are mild in flavor, chewy, and contain plenty of fruit.
In the south, however, they prefer lighter, more delicate desserts.
One store manager raised the question: "How should we make the adjustments? This is such a big change, won't it affect our brand image?"
Shen Jiaxu stood up and glanced at everyone present: "Brand image is important, but meeting consumer needs is the foundation of our survival."
We can adjust the flavors and types of desserts while maintaining the brand's unique characteristics.
The chef frowned and said, "Adjusting the flavors and varieties is not an easy task. It means we have to develop new recipes, and the costs will increase."
Gu Suiwan walked up to the chef and said sincerely, "I know this is difficult, but we have no other choice."
We can work together to find ways to reduce costs, such as finding more suitable suppliers.
After a heated discussion, everyone finally reached a consensus.
They decided to launch some new desserts in their northern franchise stores, while improving existing dessert recipes in their southern franchise stores to make them more refreshing and visually appealing.
We also encountered many problems during the implementation of the adjustments.
One long-time employee complained, "I don't think the food made with this new recipe tastes good. How can customers like it?"
Soon after, Gu Suiwan received feedback and went to the kitchen herself.
She picked up a freshly made dessert, took a bite, and then said to the veteran employee, "I know this is a little different from what we used to make, but it's been adjusted to suit the tastes of local customers."
We must trust the market's feedback; as long as customers like it, we've succeeded.