strictlysupreme Chapter 518 Pei Hong's Deep Planning! Zeng Wensheng's Devastating Attack?
Chapter 518 Pei Hong's Deep Planning! Zeng Wensheng's Devastating Attack?
Wenshan City, Hanjiang Province.
When Dai Pingwei tipped off Zhong Xiaoai.
Zhao Ruilong was in the final assembly workshop, explaining the production situation to Pei Yihong.
Since Land Rover invested in and built a production base in Wenshan City.
Pei Yihong, the top official of Hanjiang Province, has already visited the province four times for research.
The reason for such frequent research visits is naturally quite simple.
Land Rover is extremely important to Wenshan City.
Wenshan City, with its iron ore resources and convenient shipping conditions, once boasted a thriving steel industry and became a well-known heavy industrial city in Hanjiang Province.
However, with the gradual depletion of iron ore resources and the booming development of the steel industry in the province and even the country, the production capacity of low- and mid-end steel has become increasingly excessive, and Wenshan City has no choice but to find ways to upgrade and transform its industries.
Against this backdrop, Zhao Anbang introduced strategic investment from Huilong Group to build a new energy vehicle manufacturing base, so that Wenshan City could gradually form a new energy vehicle manufacturing industry cluster.
Ever since.
To ensure the successful industrial upgrading and transformation of Wenshan City, Hanjiang Province provided full support and established a special command group, with Pei Yihong personally leading the group as the group leader and Zhao Anbang serving as the deputy group leader.
Since then, Zhao Anbang has been almost always stationed in Wenshan City, rushing to the front line, while Pei Yihong stayed in the rear, doing his best to direct and coordinate the support from all levels and departments in the province to ensure that the construction of the production base was fast and good.
With the production base going into operation smoothly, the two newly launched Land Rover models are selling like hotcakes and in short supply. Not only have many local enterprises in Hanjiang benefited, but many suppliers have also come to Wenshan and surrounding cities and counties to invest and build factories.
The continued growth in Land Rover sales has driven the rapid development of the new energy vehicle industry in Hanjiang Province. The province's economic data, including investment, employment, and tax revenue, have soared. Naturally, Pei Yihong cherishes Land Rover.
Seeing the workers with different roles methodically assembling the parts one by one, and the Land Rover S9 sedans gradually taking shape, exuding luxury, grandeur, and nobility, Pei Yihong couldn't help but smile slightly.
However, after leaving the final assembly workshop, Pei Yihong still earnestly reminded him:
"I see that the assembly, production, quality inspection, transportation and delivery of our new cars are already highly standardized and streamlined. So the next step should be to focus on cost reduction and efficiency improvement!"
"Our three Land Rover models on sale are all truly deserving of the title of domestically produced luxury cars, whether in terms of exterior and interior design, overall workmanship and materials, technological features, or pre-sales and after-sales service."
"But luxury cars are nice, but they are expensive! A price of over 600,000 yuan is clearly not something many people can afford compared to the current economic level of our country."
"Even though our economy is growing rapidly, people's incomes are rising, and the existing wealthy people will have a need to replace their cars, the luxury car market is still limited in size."
"Even if you actively expand into overseas markets and sell Land Rover vehicles all over the world, considering transportation and tariff costs, not many people can afford these three models currently on sale."
"Therefore, from a long-term development perspective, I personally believe that in addition to continuing technological innovation and consolidating your leading technological advantages, you should also launch some new mid-to-low-end models as soon as possible."
The new energy vehicle industry has become a driving force for economic growth in Hanjiang Province.
And as the only car company in this industry at present...
The production and sales performance of Land Rover vehicles is directly related to the rise and fall of the entire industry.
In other words.
If Land Rover cars sell well, the entire industry will develop rapidly, and countless manufacturers, large and small, and tens of thousands of workers will benefit.
Conversely, if Land Rover vehicles don't sell well, production capacity will be reduced and employees will be laid off, which will negatively impact suppliers of all sizes.
As the top official of Hanjiang Province, Pei Yihong, who also wanted to advance his career, naturally desired industrial development, economic prosperity, and increased income and wealth for the people.
Therefore, from his perspective, he naturally hopes that Land Rover vehicles will continue to be in high demand and sell like hotcakes.
Considering that there aren't many people who can afford to spend 500,000 to 600,000 yuan on a car, there are quite a few middle-class and wealthy families who can afford 300,000 to 400,000 yuan.
Therefore, Pei Yihong naturally wanted Land Rover to develop mid-to-low-end models as soon as possible to cover the car consumer market in the price ranges of 30 to 40 and 40 to 50 yuan.
Only with a sufficiently rich product portfolio, a wide range of models at different price points, and a sufficiently large consumer base can Land Rover maintain a strong market presence.
Otherwise, they would only sell three models with starting prices exceeding 500,000 yuan...
Unless every wealthy person in the world not only buys one car but also frequently sells the old model to buy the new one, the future sales of Land Rover are bound to be very pessimistic.
"Pei Shuji, please rest assured!"
Zhao Ruilong walked slowly, smiling slightly:
"We have been developing the new model for a long time, but due to commercial confidentiality considerations, we have been conducting secret research and testing at our headquarters in Handong."
"Among them, the Land Rover M8 and M7, which are the most advanced, may be officially launched in the second half of this year, with starting prices of more than 400,000 and more than 300,000 respectively."
"After these two models are launched, consumers who like domestically produced luxury new energy SUVs but cannot afford the M9 will have products that are more suitable for them."
Pei Yihong smiled and pointed at Zhao Ruilong.
"You did a good job keeping this a secret! You even kept me in the dark. I was worried that if you only sell three models, the market will be saturated in a year or two and sales will be difficult."
Zhao Ruilong laughed and said, "I was worried too, so even before the first car was launched, we started planning and laying out the entire Land Rover product line for the future."
"In the future, the M9, D9, and S9 will be our top-of-the-line products, utilizing the most innovative designs, the most advanced technologies, and materials to ensure ultimate luxury!"
"The smaller numbers 8 and 7 series will utilize more mature technologies and materials to ensure luxury while also focusing on a certain degree of economy."
Pei Yihong stopped smiling and nodded slightly.
"Such a plan is naturally good."
"If Land Rover wants to continue to consolidate and enhance its position as a domestic luxury car brand, its high-end models themselves need to be improved."
"The relatively higher price also ensures that you have enough budget to use new designs, new technologies and new materials in high-end models."
"Once the high-end car series has established a firm foothold in the high-end luxury car market, then the mid-to-low-end models with more mature technology, processes, and materials can be sold in large quantities and generate profits!"
Zhao Ruilong nodded repeatedly in admiration.
Before time travel, while watching the drama, I felt that Pei Yihong, who was "in control of her own destiny," was far more sophisticated than Sha Ruijin from "In the Name of the People."
In Hanjiang Province, where Pei Yihong was in charge, the situation was far more complex than in Handong Province, with state-owned enterprise reforms, official corruption, and power struggles.
But Pei Yihong not only handled the situation with ease, but also managed to subdue Governor Zhao Anbang and Deputy Secretary Yu Huabei, demonstrating first-class political acumen.
In contrast.
Sha Ruijin was parachuted into Handong Province with the main task of bringing down the Zhao family. However, he not only caused Director Qi, a former anti-drug hero, to commit suicide, but also imprisoned Deputy Secretary and Political and Legal Secretary Gao Yuliang.
Especially Qi Tongwei, no matter how heinous his crimes are, before he has been tried by law, he is still a drug-fighting hero and Director Qi of the Handong Public Security Bureau. If he dies, what future will Sha Ruijin have?
This is why Pei Yihong was promoted in the drama, but what about Sha Ruijin?
Although no clear result was given, Tian Guofu was the first to receive the news that Zhao Lichun had been placed under investigation, which alone showed that his career was over.
at the moment.
Land Rover vehicles are selling extremely well and demand exceeds supply.
Pei Yihong, however, was not complacent. Instead, he was mindful of potential dangers and considered the future of Land Rover.
Upon learning that Zhao Ruilong had already planned for mid-to-low-end models, he immediately realized that Zhao Ruilong maintained the luxury brand by relying on high-end models, while making money through volume sales of mid-to-low-end models.
Such accurate insight is unmatched by anyone, including Sha Ruijin.
Continue pacing forward.
Pei Yihong said as he walked:
"Objectively speaking, even if you launch your low-end models, the starting price is still over 300,000 yuan, which is still not affordable for the average person!"
“I know your brand positioning for Land Rover is high-end luxury. You definitely wouldn’t build cars that cost tens or hundreds of thousands of yuan.”
"However, from the perspective of the long-term development of the new energy vehicle industry, we need cheaper and more affordable mid-to-low-end brands and models."
"I believe that even in ten or twenty years, the main consumers in the car market will still be family cars priced around 100,000 yuan. You should know this better than I do."
"If our Dragon Country wants to take the new energy vehicle route, achieve a leapfrog development over developed countries, and become a powerhouse in the automotive industry, it must win in the passenger car sector!"
Zhao Ruilong smiled helplessly.
"I know that overtaking on a curve is not an easy thing, and it is definitely not possible for Land Rover to fight alone."
"Even though some domestic car companies have started to follow the trend and develop hybrid vehicles, and some new forces and brands have emerged, it is still not enough."
"We need more capital and talent to enter the market so that technology can be updated and iterated faster, the industrial chain can be expanded, and costs can be reduced."
"Especially our three most important components, batteries, motors and electronic controls, if we don't bring down the costs, we simply can't build family hybrid vehicles, let alone pure electric vehicles."
"However, the existing preferential support policies are far too weak. Compared with the huge investment, they are basically a drop in the ocean, resulting in high costs."
Zhao Ruilong's words were quite straightforward.
They practically said outright that they did want to build affordable family cars.
Rather, they are limited by the current scale of the industry and the lack of supportive policies, so they simply dare not manufacture it.
For a family car to be affordable, the price should not exceed 150,000 yuan, and ideally it should be able to be purchased for 100,000 yuan.
However, in China's current new energy vehicle industry, the cost of just batteries, motors, and electronic controls, not even including other important components such as engines, chassis, and bodies, is already over 100,000 yuan.
The main reason why Land Rover is targeting the high-end luxury market and developing and producing high-end models is that the hardware costs are very high. Only by selling at high prices can they make a profit, and only by making a profit can they survive.
The reason we can now offer relatively affordable models is that, with the continued production and strong sales of our three high-end luxury cars, the supply chain has become more mature, and the cost of related materials has decreased, but not to an exceptionally low level.
Therefore, even if it's cheap, it can only be sold for around 300,000 for the time being; otherwise, the more it sells, the more money it will lose.
Want a cheaper, more affordable price?
Now we can only hope for official intervention.
Whether it's providing subsidies to car manufacturers, subsidies to consumers, or direct tax cuts, only by spending real money can car prices come down.
Otherwise, what's the point of just shouting slogans?
From batteries, motors, and electronic controls, to engines, chassis, and body, and then to glass, seats, lights, and wiring harnesses...
The cost of hundreds or even thousands of various parts, large and small, cannot be reduced simply by shouting slogans.