Chapter 1872 Cake Shop
Chapter 1872 Cake Shop
When we had nothing to do, we opened a small shop here. In this whole street, our shop is actually quite inconspicuous. It is not for making money, but just to see everyone's consumption level and basic status. When we opened a cake shop, everyone thought that we would not make much money. But I think everyone has a birthday. In addition to birthdays, there are many anniversaries. Some people especially love to eat cakes, so as long as we build a new cake shop, let everyone know about it, and come here to buy it every time they want to eat cake, then we will definitely make money, at least not lose money. But everyone thinks that the manpower consumed is losing money every time. If we only calculate it according to the speed of making money, then the cake shop is definitely not the most profitable industry here. I run a cake shop, and other people run hot pot restaurants and malatang restaurants. Many of them are those stores that people often go to and have long queues, while ours is relatively deserted. The cakes I sell here are expensive, cheap, upper, middle and lower grades, etc. If they are the kind of people who like to eat expensive cakes, they will buy some relatively expensive ones, because they are not stingy with money. They will look at whether the cake is big enough for these people to eat, whether it is suitable for this occasion, and whether it looks good. Those who have no money are willing to buy a small, relatively ordinary one, and there are not so many patterns. Just a prototype of a cake is enough. Therefore, these types of cakes correspond to different consumer groups. If people are willing to buy, they will come to us. I worked here for a month, and basically no one knew me. I told them When no one was around, the waiters would go out and hand out flyers, but no one wanted to do this job. After all, it was cold outside, and many people wanted to slack off and hide in the store to play. When I was there, those people were still trying to curry favor with the boss. When I wasn't there, those people would often hide away or simply not come, which led to worse and worse business. At the beginning of the second month, I set rules for everyone. The first rule was that no matter what, no matter if anyone came or not, everyone had to report to work on their working days and stand there as if someone was coming. If they were really tired, they could ask for a break, which was fine. However, I usually scheduled two or three hours for each person. Two or three hours would earn many people half a day's salary, which was actually very good. The good horse still hadn't met the good horse breeder. Suddenly, I met someone who came to our store to recruit a store manager. I didn't understand what this manager could do. Wasn't my job good enough? And the so-called manager came here and taught me a lesson. I am the boss. The boss cannot be the manager or the store manager. The reason why we have managers here is because this is the head office. If we open branches in the future, we can appoint new store managers. I asked what this manager can do. He can guarantee that those people will be obedient and make those people work for three days and three nights in three hours. I don’t know how to generate income from this, but that taught me a hard lesson. Those people worked hard and did all the work. I don’t have to worry about whether it will be profitable in the future. If the cakes made every day are not sold out, they will be given to people in need. Those in need will not take the initiative to spend money to buy cakes. If they are good cakes, we will turn them into gift certificates and let those people come to pick them up. We can give them to those who are currently serving in the army. As long as they have their birthdays in the army, they will get one from our store. Birthday cakes, this can also be used as an advertisement. In addition, everyone must distribute a promotional leaflet once a week, no more, no less, and no rotation. Whoever these are assigned to is responsible for the job, and there is no bargaining. In addition, if everyone in this store goes to work, they can get a bonus, but everyone's working hours are still three hours, but when applying for the next three hours, if there is any lateness or early leave, then you cannot apply for the next time period. Secondly, people who work here can get a free cake on their birthdays, and family members can get a 50% discount on their birthdays. After a few days of publicity, the effect has been seen. Many people come to us to buy cakes, and they all come with coupons. Although the coupons can't save much money, everyone is willing to do it when they see the news.
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